LIFE & MARKETING
Marketing is the process of planning and executing the conception,pricing, promotion and distribution of ideas,goods,and services to create exchanges that satisfy individual and organizational goals.
It is a New Economy. It is an Age of Intellectual Capital…or "creation intensification".
Excellence has become transient… the Pursuit of Perfection gets in the way of ferreting out the Next Big Thing?.
Most business language is: dry…unemotional… stilted…formal. And yet…business…at its best… is the opposite of all these things
If there is nothing very special about your work… you won’t get noticed, and that means you won’t get paid much either.
Self-motivated change is virtually impossible, particularly if the individual or enterprise is, shall we say, mature. (Or, worse yet, successful.)
Thence the “answer” (only?) to change is to throw yourself violently in harm?s way. I.e.: Put yourself in a position where you have no option but to change.
The tragedy of life is not found in failure but complacency. Not in you doing too much, but doing too little. Not in you living above your means, but below your capacity.
It’s not failure but aiming too low, that is life’s greatest tragedy
Acquire (hang out with) cool-weird-pioneering customers…and they will drag you into the future. Acquire (hang out with) cool-weird-pioneering suppliers and they will drag you into the future.
You are who you go to lunch with! Break bread with cool…and you will become more cool. Conversely: break bread with dull…well, you can figure it out.
Put your all into surviving today’s tsunamis of change…and let the day after tomorrow take care of itself
I?m aware that the above might come across as simplistic. And perhaps that?s so. But then again, perhaps it?s not. Research and evidence says that most big firms, in particular, are victims of dull, predictable, behind-the-times customers and suppliers and employees and board members. At least: Think about it.
Do markets have glaring inefficiencies and dreadful side effects? Of course! Yet (only) the spur of a new rival. Cooperation is, of course, invaluable to the achievement of most any complex task. I?ve come to wholeheartedly believe that only Extreme Competition (and the creation of an organizational context which encourages such extreme competition) leads to sustained progress.
Note: the progress of those who do the best is seldom smooth. It consists of plateaus, pitfalls, deep chasms. Followed by breakthroughs that ratchet the enterprise to a level higher than one could have dreamed existed.
If you're new into Marketing or you're already a Pros', most especially if you're Arkonix Mining affiliate. I urge you to break the jinx and explore new grounds.
Life become more meaningful when you're a Marketable marketer.