Swisscom, Telecommunications giant has unveiled a new approach to using non-fungible tokens (NFTs).
The new product called 'Noow', in it's functions will display art that you own and you and the artist will know how many copies of his or her works have been distributed.
The app comes from a Zug-based, Dloop, which spun out of Swisscom’s accelerator, Kickbox.
According to the Greater Zurich Area News:
"Digital art is displayed on screens in places such as hotels, restaurants and offices. Changing sequences or animations create a unique ambience. However, a lack of copy protection systems and distribution platforms means that these works are often used illegally."
The startup dloop intends to change this situation with its NOOW app. The blockchain solution guarantees the ownership rights for buyers and payment for artists.
Stefanie Marlene Wenger will curate the first batch as the service is scheduled to be made available on Swisscom TV, a set top box service in Switzerland.
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